WHO WE ARE
The Kinetic Brand Development (KBD) Group, is an award-winning public relations agency located in the heart of historic downtown Norfolk. Our team is comprised of trained public relations professionals -- laser-focused on developing your brand and delivering measurable outcomes. Simply put... we're a smart and quirky group of creatives with a commitment to shaping conversations and changing behaviors through the perfect mix of traditional and digital public relations.
Kelli Webb is the Founder and CEO of The KBD Group, LLC. As the visionary of the full-service public relations agency, Kelli oversees integrated marketing campaigns across diverse industries, including the non-profit, entertainment, retail, and public sectors. She works to build trusted client relationships, cultivate strategic partnerships with third-party constituencies, and develop and maintain strong connections with print, broadcast, and digital media outlets.
Kelli began her career as the public relations specialist for one of the oldest nonprofit organizations in the District of Columbia. She later transitioned to an Alexandria-based PR agency, where she managed media relations for technology giants, such as Oracle, Unisys, Axway, Blackberry, Tandberg and other clients in the business to government IT space. In 2010, she launched The KBD Group – Kinetic Brand Development.
As CEO of The KBD Group, Kelli has also represented several athletes and their nonprofit endeavors to include Olympic Gold Medalists Gabby Douglas and Francena McCorory, as well as Kam Chancellor (Seattle Seahawks). She currently leads the public relations efforts for several businesses and nonprofits in Hampton Roads.
HOW WE DO IT
WHO WE WORK WITH
WHY CLIENTS TRUST US
“Kelli and her team at The KBD Group have been instrumental in developing and relaying the right message as the Workforce Council transitioned to a new name, rolled out new programs, and in general increased our visibility throughout Hampton Roads, Virginia and the nation. We are happy to call them valuable partners and friends!”
SHAWN AVERY
PRESIDENT & CEO
Hampton Roads Workforce Council
“The KBD Group has been an effective partner in helping our organization expand brand awareness, increase media outreach, and ensure multi-channel, marketing segmentation. As a partner, their dedicated professional team members have leveraged their knowledge, skills, and abilities to further our mission and position the Foodbank of Southeastern Virginia and the Eastern Shore as a thought-leader in hunger-relief for Hampton Roads.”
DR. RUTH JONES NICHOLS
former CEO
Foodbank of Southeastern Virginia and the Eastern Shore
"I did my research on PR firms. . . thoroughly. The KBD Group stood out for a number of reasons: They were listeners, not tellers. . . partners not just facilitators...and they understood community issues. The KBD Group is relevant and informed, and as a result, were able to help guide the direction and amplify my leadership approach. There are firms that are going to help transact, then there are firms like The KBD Group that are going to help you translate and transform!"
Anthony Walters
President and CEO
YMCA of South Hampton Roads
“The KBD Group has provided excellent communications, public relations, and marketing support for the Hampton Roads Community Foundation. Most impressive is the firm’s ability to understand and engage diverse audiences with carefully crafted and curated content, resources, and messages. The firm met project deadlines and fulfilled its contracted duties with utmost professionalism. We look forward to working with the KBD Group again.”
CHERISE NEWSOME
FORMER VICE PRESIDENT FOR COMMUNICATIONS & MARKETING
Hampton Roads Community Foundation
WHEN ARE YOU GETTING STARTED?
Contact us today!