WHO WE ARE
The KBD Group, is an award-winning public relations agency located in the heart of historic downtown Norfolk. Our team is comprised of trained public relations professionals -- laser-focused on developing your brand and delivering measurable outcomes. Simply put... we're a smart and quirky group of creatives with a commitment to shaping conversations and creating impact. Blending traditional public relations tactics cutting-edge, digital PR practices, we’re the perfect mix… just like your favorite craft beverage!
Kelli Webb is the Founder and CEO of The KBD Group — an award-winning public relations agency — where she oversees integrated communications campaigns across diverse industries, including the nonprofit, entertainment, retail, and public sector. She works to build trusted client relationships, cultivate strategic partnerships with third-party constituencies, and develop and maintain strong connections with media outlets. Prior to launching The KBD Group in 2011, Kelli managed media relations for technology giants in the D.C. metro area. Kelli is a member of the Hampton Roads Chapter of the Public Relations Society of America (PRSA), and serves on the boards of WHRO, YMCA of South Hampton Roads, and the Procreate Foundation.
Kelli is a graduate of the Philip Merrill College of Journalism at the University of Maryland, College Park; as well as a 2017 graduate of LEAD Hampton Roads and a 2023 graduate of the CIVIC Leadership Institute. Recognized for her contributions as an entrepreneur in public relations, Kelli has been recognized as an Inside Business Top Forty Under Forty honoree and Women in Business honoree. She is also the recipient of the NAACP’s Tribute to Entrepreneurial Excellence Award and Black BRAND’s Excellence in Public Relations Award.
Kelli is a proud 757 native and currently resides in Portsmouth with her husband, Terry, and their triplet daughters Demi, Dreux, and Dylan.
WHAT WE DO
WHO WE'VE REPRESENTED
WHY CLIENTS TRUST US
“Kelli and her team at The KBD Group have been instrumental in developing and relaying the right message as the Workforce Council transitioned to a new name, rolled out new programs, and in general increased our visibility throughout Hampton Roads, Virginia and the nation. We are happy to call them valuable partners and friends!”
SHAWN AVERY
PRESIDENT & CEO
Hampton Roads Workforce Council
“The KBD Group has been an effective partner in helping our organization expand brand awareness, increase media outreach, and ensure multi-channel, marketing segmentation. As a partner, their dedicated professional team members have leveraged their knowledge, skills, and abilities to further our mission and position the Foodbank of Southeastern Virginia and the Eastern Shore as a thought-leader in hunger-relief for Hampton Roads.”
DR. RUTH JONES NICHOLS
former CEO
Foodbank of Southeastern Virginia and the Eastern Shore
"I did my research on PR firms. . . thoroughly. The KBD Group stood out for a number of reasons: They were listeners, not tellers. . . partners not just facilitators...and they understood community issues. The KBD Group is relevant and informed, and as a result, were able to help guide the direction and amplify my leadership approach. There are firms that are going to help transact, then there are firms like The KBD Group that are going to help you translate and transform!"
Anthony Walters
President and CEO
YMCA of South Hampton Roads
“The KBD Group has provided excellent communications, public relations, and marketing support for the Hampton Roads Community Foundation. Most impressive is the firm’s ability to understand and engage diverse audiences with carefully crafted and curated content, resources, and messages. The firm met project deadlines and fulfilled its contracted duties with utmost professionalism. We look forward to working with the KBD Group again.”
CHERISE NEWSOME
FORMER VICE PRESIDENT FOR COMMUNICATIONS & MARKETING
Hampton Roads Community Foundation
WHEN ARE YOU GETTING STARTED?
